Instagram Marketing With Spark AR Filters: Printful 2021 – Hey it’s Caroline from Printful Every once in a while, the internet istaken by storm with videos of hilarioususe of Instagram Filters.
It’S allfun in games, but did you know thatthese filters can help you as a brand growyour following and stand out among others? Why should I use Instagram Filters With over 1 billion monthly active users? Instagram is a place where businesses andconsumers engage in a creative way.
One-Third ofthe most-viewed Stories are from businesses andas an owner of a small business.
You need a uniqueway to engage with your new and existing audience Thats, where Instagram Filtersbecome a useful tool to createa personalized experience for yourcustomers, add value to your products and promote your store.
Instagram Marketing With Spark AR Filters: Printful 2021
Plus. You can createInstagram filters on your own for free What is an Instagram filter.
An Instagram filter is a type of Augmented Realityor AR application that allows Instagram users with the help of their smartphones to interactwith virtual objects in their environment. In real-time
There are lots ofcategories for Instagram filters, which can be generalized into 5 typesof AR experiences that you can explore Face Filters Portals World Effects, Mini-Games Image trackers.
Where can my audience see it? When you create your first Augmented, RealityInstagram filter, it will be published to yourbrands Instagram page in the dedicated filtertab. You can add a Try it button. So users caneasily see what your filter is about.
Whenever anInstagram user shares a Story with your filter, it becomes accessible to their followersas.
Well, Each filter has a name that canbe seen in the top left corner as well asinformation on the account it came from
How can it help me promote my business? Each Instagram filter has a unique link.
Thatcan be shared outside of the platform When youclick on the link. It takes you directly to theInstagram camera with the effect already loaded Since the majority of online shoppers areusing their phones to make their purchases.
You can include the filter link in a pop-up thatappears after checkout and in your ads as well.
You can also include the link to yourInstagram filter in your packing slipsby, placing it directly in the messagebox below with a call to actionor as a stylized QR code withyour logo in the branding section.
Most phones now have a feature torecognize. The link within an imageand enter the actual website.
In thesecases, you can create a specific filterto, promote your Instagram brand account.Just, make sure to test it out first Or you can create an exclusive experience.
Byadding a QR code to one of your products, fromthe wall, art category. When the customerscans, the QR code, Instagram, opens up andreveals extra details of the printed design,
This will give your product that added value For all of this to work.
You need to Know exactly what niche audienceyour business is targeting to createrelevant content, that would interest them Plan the dynamics of your filter, how theelements will interact with the environment and the facial expressions of your audience And follow the community guidelineswhen, creating your filter, Ill leavea link To those documents in the description below How can I make my own Instagram filter, You can create custom, Instagram, filterswith, free open-source software availableboth on mac and windows called SparkAR studio.
This software can help youbuild your filters from the ground up Ithas plenty of tutorials to get.
You started, premade templates that you can customize and an extensive library with 3d assets.
If you want to take your brand to the next level,create a unique experience for your customersand audience, this is where you should investyour time little by little.
Not that long ago,Augmented Reality was exclusive to top brands likeIkea, who used it in their app to let users insome regions place 3d models of the furniturein their homes before buying the product.
After the release of Spark AR studio, AugmentedReality became more accessible to the public,and it wont be long before AR becomes thenext new normal of shopping experience.
So how will you use Augmented Reality in yourmarketing strategy? If youre already usingInstagram AR filters whats your experiencelike?.