Storytelling with Instagram Filters | Spark AR Filters (EN Captions) – Hi You are in Emiliusvgs. There is a topic that I have always wanted to talk about, because it is a very relevant area.
For me I mean creating stories or narrative discourses. Today we will talk about how the media use instagram filters to communicate ideas and generate a greater impact, and of course, we will talk about what technique they have possibly used to create this effect. Are you ready?
Let’S get started?
Storytelling with Instagram Filters | Spark AR Filters (EN Captions)
We’Ll start with the basics, what is Storytelling? You could say that it is the art of narrating stories and events and, of course, this starts from a human need to spread advice, events and even epic battles. Remember the troubadours.
They sang and told the stories that have been transmitted for generation Now, not only need tell the story, you have to transmit ideas set objective, it can be to generate a feeling generate reflection about a topic or to simply information.
We already have the basic knowledge, and now we are going to talk about augmented reality.
How does this technology merge with storytelling AR has the ability to provide additional valuable information and to allow us to modify the surrounding space? That will be important. There are many benefits, so I will encompass it in 3 aspects. Immersion.
We go from having a passive attitude before events to being part of it To have an active role.
Interaction, this active role is achieved not only by having the feeling of being part of something, but also by getting involved and acting with the virtual elements, pressing a 3D element and receiving a specific action Affordable with certain restrictions.
Of course I mean the power of accessing immersive narratives from the cellphone. You don’t need a headset or other item at the moment. Remember that in this video we focus on talking about the narrative in AR Filters.
We already have a clearer picture now we will go on to see the examples. Let’S start with New York Times, I think, is the first news to use Instagram filters.
They are also widely committed to using this technology to explain complex situations. They have a division called immersive. As you can see, there are many filters I’ll show just two
This is the first one I saw of them it’s about air toxicity related to wildfire smoke The filter is simple: appears with relevant information with a small chronology also as we see the evolution of the dates we appreciate how the particles are increasing towards a more critical state I like how the primer follows us when we move the camera around clearly this filter has a good use of UX, narrative and immersion Here I highlight how the lyrics are clearly seen If we look at one of the recent New York Times filters we will see one called “how the mask works.
This has a more difficult process we are going to enter into an N95 mask they will explain to us step by step why these masks are so effective and how they filter particles It is for me one of the informative filters that I have seen They have clearly used plane tracking simple animations with smooth movement so that the user can read correctly Apparently they use picker UI to be able to order the actions they want to tell they have a very clear narration process Now we will see another great medium: Nat geo National Geographic is a well known channel.
They talk about biodiversity, environment and other related topics We will test the climb everest filter! We will immediately see that they use picker UI the first scene welcomes us to the expedition we are going to climb the everst! we can see that a 360 image has been used We go up to the second scene and we see how the weather changes of course we are higher.
This is how the experience 360 tells us Scene 3: add snow particles to give it more realism listen to how the air blows strongly and we finally arrive!
to the top! the view is incredible! The filter not only has a back camera experience but also a front camera we will become explorers.
We will see how as we climb our suit changes to withstand extreme weather By the way, this experience was designed by Signal Theory, which in turn was led by Luke Hurd who is sure to be known to you because he is an official partner of Spark AR On this page, that I will leave in the description, they talk about the success of this filter something very important because the data supports commercial actions They have generated 4 million captures more than 872 thousand shares and an incredible 77 million impressions.
! Finally we will have a new nat geo filter where we will learn about dinosaurs now we will see a new level of immersion We can choose a dinosaur and place it on the surface when we do we will see a reference to what it would look like if it were next to a human we activate the audio and we will listen to the narration that is connected with animations the great thing about it is that we can also use it with the front camera and turn into dinosaurs have fun interacting and learning in the process What do you think about it? I hope that with this new knowledge about storytelling you can create something amazing This is all for the moment Emiliusvgs says goodbye see you in the metaverse!.